ads

·         -“Red Bull gives you wings”, “Chips pancakes are the best pancakes in Connecticut”. These are some of the advertisements that bombard people in Fairfield County everyday. Not to mention the subliminal messages on t.v like a character holding a coco-cola bottle, label side up for an extended amount of time when taking a drink. Overwhelmingly, these ads are selling us the image and lifestyle of the rich and famous. If we aren’t already, they want to make us cool and hip. These advertisements get us to buy into this by using models, our favorite  t.v characters and anybody else most people aspire to be; the pinnacle youth, success and popularity. An example of this is the new commercial for Dior. There is a jet setting model that uses their perfume just before she goes on the runway, and rubs elbows with her fabulous friends. Things like these are exactly what are promised to everyday people through the ads. Explicitly, you will smell like a model but implicitly, if you use Dior perfume you could also be a woman of beauty and intrigue. Some of the most popular slogans are “Maybe she’s born with it, maybe its Maybeline by Maybeline and “Because you’re worth it” by Loreal. What they promise through their ad campaigns is the exact opposite of what will happen if too much money is spent on their products. Sure they say that a seventy-five dollar   will buy a care-free lifestyle, but after a few two many of those while on a fixed income, debt will occur. Generally, debt doesn’t lead to a glamorous life. On a whole, these ads have to be taken with a grain of salt because at the end of the day, the job of the ads is to get a product or service sold, not to better mankind or make its users rich. In advertisement sometimes what they promise, implicitly or explicitly and reality are two different things.