Unreal Depictions; Ads and Media Today

      There is a girl leaning against a thriving green tree. A plush rain forest lies in the background, with a waterfall flowing and mist flowing in the air. The girl, she's otherworldly with wet , raven colored hair strewn across her face and lips pursed in a seductive smile. Her eyes, they are a piercing green, almost animalistic. Who wouldn’t want to be like this beautiful creature? That’s exactly what this ad for Aqcua di Giorgio wants people to think. The ad is built upon people's insecurities. Most people will never look like this model and this model probably doesn’t look like what her picture portrays in real life anyway. Even though people know she may be photo- shopped and her eyes are most likely contacts, we as humans fall for the ploy anyway.  It is exactly ads like these that are destroying us. According to this ad, women are now supposed to be  these almost beautiful animals kept in solitude, which isn't true at all. Images like these are shown time and time again.
      So although there is no perfume apparent in the ad, only the tagline of the fragrance, it still works. All we need need to know is thats it's "The Fragrance" and requites no more explaination. That’s because we are buying into the image that it portrays not the product. For women, when they see the beautiful women in the ad, they may want to emulate her. So if it’s saying to buy Armani perfume, why not if it will make them look like the model. For men sex sells, and this ad has no shortage of it. With a gorgeous woman on a deserted rain forest , practically screaming come hither off the page ; what man wouldn’t find someone to buy the perfume for? With her you will "Experience the essence of joy"  and whatever sexual implications that goes along with. That is exactly what kind of thinking the marketing executives count on. Essentially, buy the woman. Who cares about perfume?